Note from the Editor:
For me, December always means Dallas. When I moved away to NYC, I always knew I’d be going to Dallas in December, likely on a 6am Southwest flight to Lovefield. This December was no different, I just got back from a classic Dallas December trip filled with late nights and good friends! It is finally time to share been’s Dallas guide with you. (They will stop being about Texas one day, I promise).
Dallas is one of the reasons why I started been.global. If you’re not from there, you don’t really get it and Dallas is hard to explain to people who’ve never been. When people ask, I usually say it’s a great place when you know the right people. This often misunderstood city is beauty and grace and all over the place. If Dallas were a zodiac sign, Gemini comes to mind for the multiplicity of the city and its range of personalities across neighborhoods and districts.
While imagining what been would be, I thought of Dallas. How could I get people to see a place the way it’s meant to be seen? Through the local and frequent folk who’ve been there, of course. Jessica is one of those right people. She’s a Dallas girl’s Dallas GIRL!! She is an electric current under the radar of why I love Dallas. Her guide for been is sure to be your new tried-and-true.
Dive in, enjoy. Jessica’s Dallas guide is a downright delight.
x. mariah
CHECK-IN

👋 Jessica Figueroa
🎂 43, Xennial
💼 Creative Producer, and VP of Strategy & Development at Tractorbeam
♍️ Capricorn-Cancer-Capricorn (textbook, I fear)

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THE INTERVIEW
Favorite Travel-related Experience:
Picking favorites is hell, but here are some notables:
My first trip to NYC post-lockdown was a deep, fresh city breath. Hiking El Yunque rainforest in Puerto Rico - 10/10
I’d also rec taking the Amtrak Starlight Express along the west coast when you get the chance. I took the LA to San Fancsisco route.
Where are you a local?
Dallas, Texas. Not an adjacent suburb.
How do you approach travel planning?
I tend to travel for a single anchor, whether it is an exhibition, a concert, or a performance. I book reservations early, make lists of bars, restaurants, parks, and shops, and map out museum hours and locations.
The only thing I ever agonize over is the hotel. Most hotels are great, but excellent hotels are heaven. I like arriving in a city and pretending I live there for a few days, or disappearing onto a beach and staying put. That is my binary.
I plan everything, but once I arrive, I let whim, or, under the best circumstances, locals lead the way.
Most hotels are great, but excellent hotels are heaven.
What do you prioritize?
Leisure. Even on a trip with a lot of activity, I try to ensure that when I travel for pleasure, I don’t have to set alarms; I focus on what I want to do rather than what may feel like an obligation.
What packed outfit do you end up loving the most?
I am a prepared packer - I have everything assigned, down to the cozy clothes in the hotel. A maxi dress and a pair of motorcycle or cowboy boots can take you almost anywhere - including long walks around any city and a nice dinner.
True to Dallas form, I dress up — even more when I travel, especially solo. It’s a simple way to make sure doors open. I find I’m more willing to take a chance on something new or eccentric when I am in another city. No one knows if it’s a risk or just my style. It usually proves what I’ve always suspected: no one cares what I’m wearing more than I do.
Destination Download
Best way to describe Dallas to someone who's never been?
Dallas is an excessive city. We love a presentation - from design and architecture to art collections, fashion, highways, and restaurants. We show off. But we’re also a city that remembers, holds grudges, and wants to win. Even when no one’s keeping score. We know our dark past. We know we’re underestimated. We like our edge, and many of us like it here. It’s still my favorite high-low city. I find Dallas to be rich in texture. Spectacle and grit live side by side in a special way.
What should people know before they go?
I’d say Dallas is a city for locals. There are many incredible ways to spend time here, but we don’t cater to tourists; we just fold you into the day-to-day. But many of the observations are true: people here will be both friendly and generous and snobby and overdressed. Please try to enjoy that about us and don’t tell us it’s a bad thing.
My honest advice is to figure out where you’re actually going. Dallas isn’t the same as Fort Worth, or Arlington, or any of our northern suburbs — or the more eccentric small towns like Waxahachie or Canton. The vibe shifts are wide from town to town; that’s a character trait, not a flaw.
Most overhyped tourist trap?
Oh, probably venue/stadium tours? And I know why venues everywhere must do this, but I beg patrons: Buy tickets and visit venues in action. Go see a game, a play, or a concert. We have incredible venues with equally dedicated hospitality teams that make the experience truly worthwhile.
What is worth the hype?
Southern hospitality is real - just surrender. The South barely considers Texas the South, but whatever bit of Southern hospitality we have retained is real and ours. We know how to party, and we take good care.
More concisely: All HEB Supermarkets, including Central Market varieties.
Any cool history there?
Cool might not be the word, but the nature of the JFK assassination and its impact on Dallas still lingers. There’s the larger Texas connection to LBJ, and all the ways that moment rippled through local business, popular culture, conspiracy theories, city legend, Texas politics, and community organizing. And there’s the long-standing desire to be remembered for something other than that day. The older I get, the more I understand that to really understand Dallas, you have to understand that moment. It’s intersections, its shadows. It explains as much about the city as it does about the era itself.
A surprising fact about the city you didn’t know until you spent some time there?
Dallas is a business town, and many of its charms and sins evolve from that truth.
Local lore says the frozen margarita was born because someone had access to a 7-Eleven Slurpee machine. By that logic, we get to claim 7-Eleven, Slurpees, and frozen margaritas. There’s similar lore about the original El Fenix scaling the tortilla chip, in part because of access to Frito-Lay equipment. (Another Texas giant.) Suddenly, chips could be produced en masse and made free to the guests.
These stories reveal something about Dallas: our culture of business often turns into a culture of innovation. Not the romantic, underground kind — though that exists too — but an innovation rooted in proximity and resources.
Many Dallas things become bigger than the city itself. The frozen margarita, microchips, German Chocolate Cake, Chili’s (you're welcome), Erykah Badu. People say Dallas has no culture, but that critique overlooks how culture is defined. Culture is represented by what a place makes possible, and here, business access has always been part of the city’s creative mythology.
Dallas dreams, and then it scales.
City rivalries to note?
Dallas’s only real rivalry is Cowboys vs. Eagles. No one’s actually in a rivalry with Austin. Houston is twice our size, so at best it’s an eldest sibling vs. spoiled baby dynamic. San Antonio holds onto something quintessentially Texan; it stays in its own lane. Fort Worth is the closest to the real thing. We can talk shit, and they can talk shit back — but no one else should.
Favorite meal?
My favorite meal is oysters, fresh bread, some veg special, steak frites, and a cold white wine recommended by the bartender at The Grape, sometime between 2010 and 2015. The Grape has since been replaced by the equally fabulous SISTER from Duro Hospitality, but when I think of my favorite meals and impromptu happy hours, they were all at that tiny bar or out on the patio at The Grape on Greenville Avenue. If you know, you know.
ITINERARY

Chateau Le Sol, Jimmy’s Food Store and Mike’s Gemini Twin Lounge
