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A Resort Town in the Desert Proves it's Worth
Why this creative director and former local keeps going back to Phoenix, Arizona
mariah tyler
November 01, 2025 • Estimated Reading Time: 8 minutes
CHECK-IN
👋 Jeremy Hughes
🎂 45
💼 Brand Creative Director
♏️ Scorpio
Hey there!
You’re reading been — a people-centered, culturally focused newsletter about the places we've been. Every issue brings interviews with interesting people and their takes on a destination they know well. Let’s go.
THE INTERVIEW
Favorite Travel Experience:
Sitting at the counter at Sushi Yasuda in Tokyo
Jeremy with Chef Yasuda in Tokyo.
Where are you a local?
Dallas, TX
How do you approach travel planning?
Rigorous Google map pins so we can wander and there's always something on the map to check out.
(Editor’s note: As a gracious recipient of a Jeremy-made Google map, the pins are on point!)
It turns out I actually like visiting and the singular experience of being in Phoenix.
What do you prioritize?
A local approach to life with unique places that tell the story of wherever you are.
How do you know Phoenix so well?
I spent a large part of my life growing up in Phoenix, but left in 2001 and swore I'd never be back. That was a lie. I come back as a tourist when visiting friends and family, maybe once or twice a year, and it's such a different city. It turns out I actually like visiting and the singular experience of being in Phoenix.